Direct marketing has drastically evolved in recent years, and several businesses are using it for customer acquisition, profits, and sales opportunities. It differs from indirect marketing, and it revolves around sending customized business messages to the customer directly. Indirect marketing, on the other hand, focuses on establishing the brand of the business in the market.
Daniel Klibanoff – An expert in the field of direct marketing, speaks
Daniel Klibanoff is a serial entrepreneur from Asheville in North Carolina with more than 38 years of valuable experience under his belt. He is known for his direct marketing expertise and leadership skills in leading large data companies to churn out millions of dollars in revenue. He started his entrepreneurial journey in 1982 with just $500 in his pocket with a data business that later became one of the region’s most trusted and established names.
Types of direct marketing to embrace for your business
According to him, three types of direct marketing are popular in the business world today, and they are as follows-
- Email marketing- This form of direct marketing is effective when it comes to generating leads and retaining existing customers of the business. Companies can promote their services and goods via email marketing with personalized messages; however, in order to make these messages effective, they should be crisp and to the point. Everyone lives in a world of constant communication, so if your email message is short and precise with your business message, the potential customer will pay attention to it. Make sure you have the business offer’s details in the subject line of your email. The content should have enticing sentences to encourage the potential customer to follow up on the phone or reply to you via email.
- Content development and social media- Social media platforms are the most popular medium for direct marketing in the current times. A survey has revealed that almost 55% of people who shop online buy a product or service after seeing it on social media. However, businesses should note that social media marketing should be organic to establish a pool of loyal customers for the service or product.
- Internet display ads- These ads need to be clicked to lead to the business website, and the company is charged for every click. This form of direct marketing helps companies to track their returns on investments. An example of the above is the call-to-action buttons like Contact Us or Book Now that you see on Facebook Ads. The ads are perfect for online users, but they need to be designed in such a way that the user clicks on the ad for the sale or lead conversion.
According to Daniel Klibanoff, these types of marketing have the capacity to transform your business and give you a competitive edge in the market over your peers. You should embrace them to promote your products and services to the targeted audience to boost sales and company growth successfully.